What elements do you look for within a website?

In order to gather a greater understanding upon the target audience I asked ten males between the ages of 35-50 what they believe to be useful websites/interface features. The way in which I gained this feedback was by posting a survey upon Facebook. I believe that I only got the responses I did due to myself having a lack of 'friends' in this demographic.



Question one: What websites do you use on a daily basis?
Question two: What do you think makes a good website?
Question three: What platform do you use to access the internet?
Question four: Do you prefer websites in which express less text?
Question five: Why do you use the internet? 






What websites do you use on a daily basis?

From the researched gathered it is evident that Facebook is used everyday by 7 of the 10 participants, in turn suggesting that this demographic is far more tech savvy than previously thought. All participants also stated that they use the internet everyday, whether this being for personal use or to assist with work. Gmail was the second most used website, as just over half use this everyday.

When analysing this research it is evident that the consumer only visits 'essential' websites everyday and thus it is unlikely that the female collective website will be visited by the same individual everyday. This must be considered when designing.



What do you think makes a good website?

As I wanted to gain a greater knowledge upon what this demographic deems to be essential features of a website, this was asked within the survey. It was discovered that the key feature was that of loading time, this most likely being due to users having an attention span of 8 seconds (over twice as long as millennials). The second feature mentioned was that of navigation, with legibility closely following. As a result of this these features must be outlined within my own website.


What platform do you use to access the internet?

From the research it became evident that the majority of this demographic use either a computer or laptop to browse the internet. As a result of this the development of a website is a suitable format.




Do you prefer websites in which express less text?

It is evident from this that this demographic prefers a website to contain less text, and display more images.


Why do you use the internet? 

From the information discovered it is evident that this demographic use the internet mainly to gain information, although they do also use it for a form of entertainment.



As a result of completing this exercise trends can be gathered surrounding the ways in which this demographic interact with the internet and the reasons in which they use it.