Tuesday 18 April 2017

Alterations made

As within feedback it was stated that the previous 'members' page was extremely overcrowded, and felt to not follow the design traits of the previous pages, a simpler design was explored.



The first idea explored a very structured approach. The names were placed in a format whereby all the names developed a pattern. In turn promoting the strength in which a collective expresses.  Although the concept behind this was liked, I decided that the approach did not explore the 'postmodern' trends in which are highlighted within the essay. It also does not promote the line work expressed throughout the previous designs. 




The second approach followed a more randomised approach with the names being randomly placed. This was effective but didn't contain any line work and thus further experiments were made. 





A design in which promoted line work was then completed. The strict nature of the lines, alongside the mirroring names, felt very modernist and thus it was decided that a loss bold approach should be derived. 









From this, a 'doted' line approach was developed. In turn linking all the designers together but not appearing overwhelming. This therefore showcasing the idea that all the members of the collective are linked, although their individual designs aren't 'mirroring'. The names were also placed centrally in order to conform to previous design ideas. A 'page bar' was also put into place as it was previously stated that the burger icon made the click count increase, in turn making the design less assessable.






The amount of words upon a line was also reduced in order to comply to Vignelli's Cannon. This in turn promoting legibility. 


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