Wednesday 12 April 2017

Spread Drawings and crit

Initial Drawings


From research previously collected some initial drawings were outlined in which attempt to capture a clean, legible editorial piece in which explores some postmodern trends.





Multiple ideas for spreads were explored with in order to gather a selection of outcomes in which could be analysed and given feedback upon within a crit. Below are some of my thoughts upon the different spreads.

1. The first design follows a very obvious postmodern layout. The images are tilted, and they frequently overlap one another. Although this shows postmodern trends, it does not allow the image to be the central focus point of the piece but rather the editorial design. As a result of this it may be suggested that an editorial with less of my own personal design traits should be projected.


3. Design 3 focuses upon a simple layout whereby the images are placed in a postmodern way upon the page, in turn removing the modernist 'mirroring' editing style. Weight is not balanced in turn promoting trends similar to that of Scher.


5.This approach explores the idea of laying typography over the image. This again obstructs the image, and therefore does not promote the female designer but rather myself.

7. Double page spreads appear highly modernist and thus I would not take this design further.

8. Similar to number 3, this design layout explores postmodern trends but isn't invasive. In turn allowing the designers work to be projected in a clean, clear manner.



Crit

Within the critique the points I previously made were largely backed up. It was suggested that spreads such as 3 and 8 worked most effectively as they did not overpower the images present. It was also suggested that if I were to follow a similar path to this then multiple different layouts of spreads should be explored with in order to promote the postmodern nature further. As well as creating a visually interesting piece. 


Second drawings 




The second drawings focused upon the kind of spreads in which may be developed alongside each other in order to promote a visually engaging piece. The difficulty with developing these spreads was that it was hard to find a balance between  modernism and postmodernism. In order to promote postmodernism within the designs a lack of balance was derived throughout the piece. Centralised images were also met by an image in which was flushed to the side of the page. Negative space became a large influence when doing this.

Although a variety of spreads were developed manually, I felt that the best way to complete this was to physically engage with the images and alter their positionings.


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