Sunday 23 April 2017

End of module evaluation

Overall, I believe that I have fully engaged with COP. Multiple attempts have been made in order to better my essay, with Simon supporting this, and influencing the ways in which the essay should be formatted. I have attempted to make strong links between my essay and practical work, as this is the criteria in which my COP lacked in level 4.

The essay itself highlights the lack of women within design and the reasonings behind this. The practical work has taken key statistics surrounding young female designers, and attempted to develop a platform in which female creatives work may be exhibited, in turn promoting female deisgn to creative directors.

A collective was developed, through young female designers at LCA, with the idea that future designs may be used to promote this.

The publication was developed in order to express this directly to creative directors, as research found they are far more inclined to explore physical work than digital. The logo for the collective in which was expressed on the front cover was said to have been somewhat offensive to male designers. As a result of this, the logo will be changed before a 'real' publication is developed by the collective.

When trying to promote the collective's work within the design, it was discovered that many members didn't want to submit as they had not finalised pieces etc, and as a result other female creatives were used. Although their permission was asked, no response was gained and thus this could not be developed commercially.

In order to gain feedback from the design, I sent the publication to rabbit hole, a male based deisgn studio in leeds. So far no response has been made.

When thinking about the key challenges of the project, I personally found it difficult to explore with colour. As it was discovered that some think pink is a feminist colour and others do not. I decided myself that it was not offense, as feedback was gained from peers, as well as online.

Mock ups were developed in order to promote the best design possible, with this aiding with the overall design process.

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