Developing a name for the collective

When thinking about names for the collective it became evident that there could be many avenues in which to follow. As a result of this a mind map was developed in which highlighted these paths.

After completing the mind map the names were googled in order to ensure that these names had not previously been used. Unfortunately there was already collectives developed for many of the names, although surprisingly the name 'female design collective' didn't really show any responses. As a result of this, it was decided that this straight forward name would be the most effective as it is straight to the point. Therefore the consumer would not need to google the collective in order to gather their initial ethos. 

When asking other members of the collective about the name they suggested that 'female deisgn collective' was the most appropriate, although it was suggested that the branding should emphasise female as the sole purpose of the collective is to promote female design. 

As  a result of this I will attempt to make the word female a strong focal point within the design.