The outcomes relationship to the essay

The outcomes relationship to the essay 

When thinking about the final products relationship towards the essay, it is evident that postmodern trends have attempted to be captured. Scher's has been a key influence throughout doing this. In order to ensure the essay links closely to the final outcomes, the conclusion from my essay has been analysed in comparrison to the prcatical work. This is outlined below. 

'Women within design have often been isolated and ignored, this primarily being due to the ways in which women have been positioned throughout history; the weaker, less achieving sex. This is evident through the lack of strong female designers being noted before the 1960’s.’Design history has long overlooked women in our narrative, despite continuously having a large group of women active in the field of graphic design over the past century.’ (Hinn) Highlighting that it was not the design in which was hidden from the public eye but rather the female designer.  Due to the feminist movement these inequalities were outlined and women began to become aware of their rights. In relation to this, female designers provoked the rise of the feminist design movement, allowing a form of feminine design in which had not previously been highlighted to be expressed to that of a mainstream audience, with iconic female designers such as Scher leading the way.  From this pivotal moment within history, design has said to have changed forever, incorporating that of feminine trends, and postmodernist values, in turn allowing women to be embedded within design culture.

In a world whereby gender equality is still not present, fifty years since the initial phase of feminism, it may be suggested that gender inequalities are due to genetic trends, and the males need for hierarchy. Although this theory is not credible, and the reasonings behind this suppression are still little known, the most likely theory suggests that this injustice is due to the structure of society and its placement of women. Although the reasoning is unknown, women of today must still strive for a neutral, same opportunity future.' (Morris, 2017)

Comparisons

As within the essay it is suggested that women have been previously labelled 'the weaker, less achieving sex.', this has attempted to be removed within my own design outcome. Futura, a strong sans serif has been used in order to embody the idea that women are strong and resilient. The usage of a sans serif was also selected as designers mentioned, such as Scher frequently use them within their work.

Another quote in which has been visually represented within within the practical work is 'design in which was hidden from the public eye but rather the female designer.' This quote suggests that it has not been female design in which has been overlooked previously, but rather that acknowledgement of female designers. As a result of this the production of a female design catalogue allows female designers to be mentioned alongside their work. In turn promoting the idea that female designers deserve as much acknowledgment as males.  

'suggests that this injustice is due to the structure of society and its placement of women. Although the reasoning is unknown, women of today must still strive for a neutral, same opportunity future.' When thinking about society placement of women, it should be noted that mass small actions will help promote equality within society, and the design industry. I hope that the collective, and my final outcomes may help assist with this.

As within my research it was discovered that men still take up the majority of design jobs, I hope that my outcomes will help assist in promoting equality within the design industry.