Problem and solution

When developing a user interface it is essential that it solves a problem, as otherwise the interface will not be used. When thinking specifically about what the problem is in this case, it is evident that the issue relates to the lack of females in creative jobs.

Therefore the website attempts to resolve this issue by highlighting female design in conjunction to the publication. The website also allows for a platform in which can express further design work, as well as effectively promoting the collective. 

In more straight forward terms:

The website will aid the publication in a attempt to highlight female design, in turn aiming to bridge the gap of gender differences within the creative industry.