CAD variations

CAD variations were developed in which explored the concept of some of the most applauded drawings. Although it was previously stated that Futura would be used, type variations were used as my own photoshop does not contain Futura. 

The '10' approach was explored further. As it was stated within the crit that the female aspect should be outlined, the word 'female' was highlighted in pink. This then causing the word to stand out, and be a central aspect of the design. The hierarchy derived within the piece causes the consumer to initially be drawn to the number and then the word female. This in turn promoting a more interesting design as the consumer has to somewhat 'work' for the relevant information. 

The composition of this piece is what makes it so interesting. Within the intended culture, it is evident that humans read left to right, top to bottom. With the placement of the text appearing at the bottom of the page, this again causes the consumer to 'work' for the relevant information. Balance has been derived within the design due to word length. Although this design is clear and promotes the idea of the catalogue effectively, it follows a minimalist design and therefore would not promote the work inside the product. As a result of this the typography would have to be altered in a way in which allows it to have postmodern trends. 

Ambiguous in nature, this approach does not explore gender, nor does it describe what is in the publication. As a result of this I would suggest that the ambiguity is somewhat postmodern although the design itself is not.  

The final approach focuses purely upon that of the collectives logo. Although this reflects the theme of the essay much more than that of previous designs, it is still limited in terms of postmodernism and therefore another aspect must be added. 

When discussing the designs with my peers they suggest that all the designs lack the postmodern trends in which I am attempting to promote. It was suggested that the logo worked most effectively, as the other designs did not suit the style of the collective. It was also suggested that to make the design more postmodern the typography should not just be 'given' by rather explored in a legible, yet interesting manner.