Ideas for publication cover

Initial drawings were developed in order to explore with ways in which the publication may look. User experience was also considered when completing this.

A range of broad ideas were explored. Some designs explore that of the collectives logo, whereas others follow a quick, informative approach. The idea of listing the number of collectives present was highlighted, in turn showing that this is not a fleeting publication. Composition was widely explored, with an emphasis being upon a postmodern layout. In turn reflecting the essays key ideas within the publications design. This also responding to the designers present within the publication. 

Purely typographical designs were explored, as it was previously noted that males are targeted more effectively by typographic approaches. 

Below some critiques of the sketches have been outlined:

1. The 1st design is minimal in layout and therefore would not distract from the meaning of the text. The layout appears to follow that of a modernist route, and therefore contradicts the meaning of the publication, as the publication is suppose to highlight differences between male and female design. 

3.The third design follows that of the female collectives logo. Although I believe this to be effective, further text would have to be used in order to outline the fact that the publication is a design catalogue in which aims to uplift female designers. 

4. Placing the design over the front and back cover would effectively explore postmodernism, but I am unsure upon the practicality of this design as I belive that the consumer would be confused, and find this off putting. 

5. In this approach the number of designers present is the key influence. Whether or not the word 'female' should be listed within the title is questionable as saying 'strong creatives' would be an effective way in which to tackle gender difference. In turn suggesting that they are strong creatives and their gender should not define this. 

8. The separating of the word 'female' in this manner is uneffective, and forces the deisgn to appear illegible. 

Critique 

When taking these drawings to the crit, and outlining my own concerns it became evident that the most effective responses were that of the pre-existing logo, and the '10' approach. Although it was stated that the pre-existing logo should contain more typography, and that the '10' approach should highlight females in some manner.