Final and crit

The final publication appears clean, clear and concise. The general layout is effective and attempts to highlight key postmodern trends. The pieces presented focus upon branding, poster design, and editorial thus embedding links to designers such as Scher. The selected work explores multiple avenues although design pieces in which show slight postmodern characteristics have been highlighted, in turn promoting the idea that female design does alter slightly from males but the nature of the design is still strong.

Taglines have been developed in a style in which is similar to some of Scher's work. This also relates to the punk movement in which allowed a platform for female design. The text was not centralised within the shape, in turn promoting a postmodern nature. Although I believe this works well, I feel as if it could have been developed further, with sizings being altered etc.

A three colour approach has been explored with in the editorial of the design in order to not take away from the individual pieces. This became one of the biggest struggles throughout as I was unsure on how to  develop a design with postmodern trends in which appeared clean.

In terms of production, a higher gsm of paper (200gsm) was used for the front cover, this to ensure the product did not appear cheap, as previously the inner designs could be seen through the stock. The increase of paper weight reduced this, as well as developing a heavier product in which appears more expensive.

The binding method of a simple staple was used as I believe that this will be the cheapest/most effective mechanism for the product. Although stating this it must be considered that if the publication grew in size a saddle stitch would be used, and with sections also being derived.

As the publication was cut/bound my myself all errors have occurred in which would have not in industry. For example some of the pages are smaller than others, and therefore the publication does not appear professional. Some of the edges have also become ragged, this being due to the gillutie. This again would not occur in industry.

The publication cost around £3.50 to print, although when developed upon a mass scale this price would be reduced by around £1.00. It is still therefore essential that the collective funds this, by holding exhibitions/selling merchandise.



Final Critique 

When taking my designs to the final critique, multiple suggestions were made. First of all the males within the crit found the logo itself somewhat 'man hating' and suggested that it excludes males and makes them appear somewhat irrelevant. As this publication has been derived in order to develop equilibrium within the workplace I belive that this is very damaging. They went onto suggest that if the line was removed then the division would appear less offensive. Although I previously changed the logo in order to comply to this it is evident that the design still appears offensive. Therefore as a result of this I would definitely alter the logo before sending the publication out on mass scale.

The general aesthetic of the design was commended with the composition of the spreads being labeled as highly interesting. The layout was said to tackle postmodern trends, although this could be explored moreso.

Within the opening page, it was suggested that the paragraph should be altered as it contains the word 'strong' twice and therefore the meaning of the word is weakened. The typography used was was said to be legible, with the point size, and formatting of the type being influencing factors.

Overall, the design was said to work well, and would target the older male demographic mentioned. It was also suggested that to push the design further a website should be developed in which highlights female design, specifically the design of the women within the collective.