Friday 14 April 2017

Is there a market for this website?

When thinking about whether or not there is a market for a website of this kind, key considerations have to be put in place.

Firstly, the aim of the website would be to inform individuals of the collective, as well as promoting female design. Multiple individuals would interact with the design, although it will be specifically marketed at male creative directors aged 35-55. This therefore linking the interface with the previously developed publication.

The intension of the website will be to act as an open platform in which is accessed in order to gain more information about the collective by creative directors who have already seen the publication. More female work will be explored upon the website as it is a cheaper alternative to making a large scale publication.

From this I would suggest that there is a target market for the website as creative directors will be on a constant 'hunt' for creative talent, and inspiration.

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