As a result of this I began to develop some initial drawings in which outlined different paths in which may be taken. In relation to the essay developed for the first part of cop, there are frequent references to postmodern design in which set women apart from males. Even if there are only slight postmodern distinctions this in turn allowed females to be seen in a different light. The below designs attempt highlight postmodern tendencies within their deisgn.
The sketches attempted to explore feminine typography, as well as maintain a strong aesthetic. From the designs developed it is evident that the same postmodern tendencies mentioned within the essay do not appear apparent and thus as a result it has been decided that further research should be outlined in which focuses upon the work of the creatives mentioned within the essay.
As Paula Scher was a lead designer mentioned, her style of deisgn was looked at closely. Some of the images explored have been outlined below.
Typography is a large influence within Paula's design work. As a result of this it is pertinent that typographic approaches are explored within my own deisgn. Paula tends to use sans serif typefaces in order to promote a deisgn in which is strong and impactful. A deisgn trend in which allowed her deisgn to stand out against the males of the time.
It is often that Paula explores with the usage of two/three colour approaches in order to develop a loud, yet not over complex design. Bold colours are frequently used in order to grab the consumer's attention. The tagline approach seen above explores the usage of highlighting words through a 'boxed approach'. Relating this to her postmodern trends the text is often not centralised. This being a theme in which I belive to be strong.
One of the most iconic posters by Paula, the above design explores bold colours, vast typography and photography. Again a sans serif has been used in order to develop a bold impactive nature.
In conjunction to this research further drawings have been developed in which outline some of Scher's key postmodern trends.
As paula focuses largely upon typography within her designs this was mimicked throughout the sketches. Bold san serifs were explored, promoting the collective as strong and impactful. The idea of taglines/shapes were explored as paula frequently uses these design traits within her work. One design I found specifically stood out to myself was the crossing out of male within the word female. This is not to exclude men but show that women are capable of being independent. I also personally liked the boxed approach as I felt that bold colours could be used, in turn gaining further influence from Scher.
When discussing these drawings with my peers they suggested that the strong san serif typefaces worked far more effectively than the script used within the first design. They also suggested that the crossing out of the word male was effective, although this should be explored further in order to look as if the word has not been aggressively crossed out. They also suggested that purely typographic approaches worked far more successful than ones in which maintained iconography.
As a result of the feedback further drawings may be completed in which explore the chosen designs further.
In conjunction to this research further drawings have been developed in which outline some of Scher's key postmodern trends.
As paula focuses largely upon typography within her designs this was mimicked throughout the sketches. Bold san serifs were explored, promoting the collective as strong and impactful. The idea of taglines/shapes were explored as paula frequently uses these design traits within her work. One design I found specifically stood out to myself was the crossing out of male within the word female. This is not to exclude men but show that women are capable of being independent. I also personally liked the boxed approach as I felt that bold colours could be used, in turn gaining further influence from Scher.
When discussing these drawings with my peers they suggested that the strong san serif typefaces worked far more effectively than the script used within the first design. They also suggested that the crossing out of the word male was effective, although this should be explored further in order to look as if the word has not been aggressively crossed out. They also suggested that purely typographic approaches worked far more successful than ones in which maintained iconography.
As a result of the feedback further drawings may be completed in which explore the chosen designs further.
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