Creating continuity

As it was previously stated within a critique that the pages did not coincide with one another, it was decided that key traits would be presented within in each.

Type

The selected key typeface was that of DK Woolwich. The curved, organic nature of the typeface relates strongly to traditional femimity. This alongside the bold, strong weight is perfect for gaining attention and promoting the power of women.

The typeface for the body copy is that of Geomanist. The beautifully simple typeface, promotes a contemporary style, showcasing that the issues within the publication are relevant and currently happening. Geometry and rhythm have been used throughout the type in order to develop a lively but trustworthy font.

In terms of type size, 9pt has been used throughout for the body copy, with the titles altering depending upon hierarchy.

Colour scheme

The colour scheme used throughout promotes pinks and light hues. This in turn ensuring that all pages coincide well with one another.



Circling, and outlining

As an added element towards the design, key aspects have been highlighted through the usage of organic shapes. As this occurs throughout the publication, continuity is drawn.