#1: Deliver Disappearing Messages to Keep Interests Piqued
In keeping with their experiential preference, disappearing media is popular, especially among younger Millennials. They like knowing that intimate sharing in words and pictures, as well as rambling posts, will disappear forever.
Facebook’s mobile app and Instagram now include the ability to share photos and videos directly with specific friends. These messages disappear 24 hours after they’re viewed up to two times, similar to Snapchat.
To access this feature, called Direct, on either Facebook or Instagram, simply tap on the little paper airplane icon. For example, on Facebook, the icon is on the top left of your main news feed. (Note that this feature is only available for personal profiles at the moment.)
#2: Stream Live Video to Sustain Visibility and Discoverability
Like Facebook Live and Twitter’s Periscope, Instagram has the ability to share streaming live video as part of its Stories feature. However, the key difference is that Instagram Live videos are ephemeral. Your followers need to tune in real-time to catch your broadcast, and the stream disappears the moment you end it.
Since the Live feature rolled out in November of last year, Instagram has added the ability to save your Live video broadcasts. This allows you to download live broadcasts to your camera roll and repurpose the video content if you wish.
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