Final piece & evaluation

The construction of a feminist magazine alongside accompanying artefacts was devised in relation to the critical report. The publication itself focuses directly upon feminist issues removing connotations associated with traditional women’s magazines, such as the key ideology that a man is the route to happiness. The general aesthetic promoted highlights a rhetoric of mimicry, removing negative connotations surrounding femimity. The accompanying artefacts include three poster variations and a sticker set, all relating to the content contained within the publication.

As the aim of the practical outcome was to offer a different platform for those who have been previously indoctrinated by women’s magazines, it may be suggested that this has been completed through the construction of the feminist publication. Removing connotations towards body image, androcentric sex tips and the need of male approval, the publication highlights that being feminine, funny and intelligent are not mutually exclusive. The magazine also offers an articulated documentation of feminist issues whilst promoting diversity and debate.

In terms of the 18-24 year old target audience a range of coding has been implemented to specifically market the publication towards this demographic. This including the general editorial of the publication, focusing upon untraditional layouts and a range of stock. Contemporary typefaces have also been used in order to further appeal to this demographic.

To further gain the consumers attention additional artefacts were included, in which become a key selling point as they are not captured within traditional women’s magazines. Variation was also explored, with the consumer getting one of three limited edition posters, making the experience personal.


When considering the demographic, personality types were also outlined ensuring that the promotion of the publication is efficient. Social media platforms such as Facebook, Instagram and Twitter were selected as promotional devices as these are most widely used by the demographic.


When evaluating the effect of the final piece it became evident that all those who currently read women’s magazines are not going to alter their buying habits and change to the feminist publication. Although if only 2% of the current readership changed that would mean over 8,000 women would no longer be indoctrinated by ‘glossy’ magazines but rather gain knowledge of feminist issues. If these consumers then discussed these issues with friends and family the publication may gain a greater audience resulting in the demand of other feminist publications. This over a period may therefore result in feminist magazines becoming part of mainstream printed media, reducing the readership of ‘glossy’ magazines, and their damaging effects.