how cheap can the publication be made for

When researching production costs it became evident that the publication, on a mass scale, could be printed for as little as 24p per copy. As Cosmopolitan sold 438,000 copies last year, I believe that if the publication was massed produced there would be a sufficient audience for it.

Outlining that if only 2% of Cosmpolitans readers changed to Witch, 8760 copies would still be needed, making this financially viable.