Paula Scher

'She left CBS to work on her own in 1982. Scher developed a typographic solution based on Art deco and Russian constructivism, which incorporated outmoded typefaces into her work. The Russian constructivism had provided Scher inspiration for her typography; she didn’t copy the early constructivist style but used its vocabulary of form on her works.'

'In 1994, Paula Scher was the first designer to create a new identity and promotional graphics system for The Public Theater, a program that become the turning point of identity in designs that influence much of the graphic design created for theatrical promotion and for cultural institutions in general.'

http://www.historygraphicdesign.com/the-age-of-information/postmodern-design/207-paula-scher



'Scher went on to be the first female principal at illustrious design agency Pentagram and almost single-handedly define the look of New York's cultural scene in the 1990s and beyond.'

'Scher's style evokes bold imagery and uses typography in an almost illustrative rather than print style and she continues to this day to push design boundaries and her own.'

'Her early work for the city's Public Theatre, with its graffiti-like style combined with elements of traditional woodcuts and Victoriana, became a watchword in theatre promotion due to its appeal to an urban population previously inured to the perceived pretentiousness of the arts scene. It also went on to pick up the coveted Beacon Award in 1996. She has also provided all the identity work and design for promotion for the Theatre's long-running Shakespeare in Central Park series since the early 1990s.'

http://idesigni.co.uk/resources/graphic-design/contemporary-graphic-designers-paula-scher