Dieter Rams-Principals for good design

In order to gather a greater understanding a design theorists Dieter Rams was studied. When reading his principals for good design the below comments stood out to me the most, as being relevant to the current project. 

• Good Design Is Unobtrusive : Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.

• Good Design Is Environmentally Friendly : Design makes an important contribution to the preservation of the environment. It conserves resources and minimises physical and visual pollution throughout the lifecycle of the product.

• Good Design Is as Little Design as Possible : Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.

The above quotes give a greater insight into what makes design powerful. From this I am able to gather that the catalog shouldn't be decorative as it is expressing others work and thus my own personal style would dictate the impact of the work and whether the consumer liked it. The second quote suggests that all good design should be environmentally friendly. This is one of my own personal beliefs and thus it is important that this is implemented within my design. The third quotes suggests that less is more in terms of design and thus large amounts of negative space should be present. I feel this relevant when referring to Vignelli.