The aim of the publication would be to express female design work to creative agencies, in turn promoting their work and getting more male based companies to hire/work with female designers. The publication would work in a catalog format, listing the individuals next to their artwork or in the index (this will be discussed later). A variation of female design will be explored. In relation to the essay it would be fair to suggest that trends of postmodern female design are expressed throughout, in turn expressing female design as differing to males. This will be highlighted within the publication, although further work may explore modernism, this suggesting that women no longer have to feel the need to 'break free' of male trends and can explore their own minimal design.
The target audience for the publication will be creative directors as hey are the most influential within design fields.
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