design catalogue

In order to gather some general ideas surrounding design catalogues/magazines research was partaken in which focuses directly upon the structure and aesthetic of the design. 

This design focuses upon an innovative structure which follows a two size paper format. This structure is highly engaging and draws the consumers interest initially. Bright colours have then been used in order to draw the consumers eyes. An off white stock has been used in order to allow for easy to read typography. 

Embossing has been used in order to appeal to designers and to appear physically attractive. An off white has been used in order to comply to that of Vignli's rules. A bold sans serif has been used in order to appear strong and impactful. A minimal design has been used in order to contrast against the vivid design apparent within the publication. 

Grey is often used in book cover design in order to express less relevant information. This is far more effective than using black as this often overpowers the main text. 

Large images gain mass attention. When completing spreads it is often a good idea to explore a variation of sizes in order to develop a design in which does not appear boring. 

This design explores a minimal approach. The effective nature of the lines intrigues the audience into why they have been crossed out and thus the consumer is much more likely to engage with the product. 3 tone effects are highly impactful as this allows for concentration to be made on the typography rather than the vivid colours present. 

This folded structure explores an untraditional format and thus would appeal to a creative consumer. Typography has been explored in a creative way in order to formulate a design in which uses typography as a decorative aspect.