Character profile

In order to gather a greater idea upon who the product would be targeting a sample was constructed of potential consumers. This therefore allowing myself to be able to refer to this later on through the design process.




Name:Paul
Age:45
Job:Creative director 
Salary:45k-70k
Children:2
Relationship status:Married
Car:Audi
Hobbies: Fishing, shooting


Name:Richard
Age:50
Job:Creative director 
Salary:45k-70k
Children:3
Relationship status:Divorced
Car:BMW
Hobbies:Sci fi films, sailing

Name:Tim 
Age:35
Job:Creative director 
Salary:45k-70k
Children:0
Relationship status:single 
Car:Tesla
Hobbies: socialising, football 

Name:Mike
Age:55
Job:Creative director 
Salary:45k-70k
Children:2
Relationship status:Married
Car:Mercedes 
Hobbies: Fishing 


Name:Derek
Age:50
Job:Creative director 
Salary:45k-70k
Children:2
Relationship status:Married
Car:KIA
Hobbies: Fishing, Lambretta's, Darts.