Tuesday 28 March 2017

Female design catalogue

When thinking about pre-existing female design catalogues it became evident that there are no catalogues as such, but rather books exhibiting female design. The idea of exploring design through a catalogue would allow it to be easily assessable to design agencies and a broad creative network, in turn getting female design out there.  



The above spreads have been taken from a female design book in which focuses upon the objectification of women. The large images are eye-catching and draw focus upon the design work. Little text is used in which paraphrases the work as well as highlighting the designer. 



The above extract is discussing 'Women in graphic design'.  This book explores a more historical approach rather than focusing directly upon design. In order to express a modern approach and to effectively target design agencies, it may be suggested that a pure design approach should be completed for the catalogue. This in turn promoting the designers rather than their struggle. 


Simple in design, this book explores women as being strong and powerful. The minimal typographic approach explores a modernist design in turn provoking the idea that women are able to complete all forms of design, not just post modern. The minimal design also allows the female design to stand out against the page, in turn provoking impact. 

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