As Obama's political campaign focused upon his plan to restructure America, the iconic word 'HOPE' was used, a factor in which directly targets the consumer. In order to express a similar ideology towards Hillary I developed a mind map in which constructs the most important factors within her campaign. I specifically looked at influencing factors in which differ her to that of fellow candidates.
A range of policies were expressed from that of Health care to the deficit. As her policies are extremely open to that of the consumer, I decided to focus upon my niche target audience and what policies would affect them the most. From this I then developed a more specific mindmap.
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