Rebecca Wright, Programme Director of Graphic Communication Design at Central Saint Martins, University of the Arts London and a writer from It’s Nice That has given her opinion on the lack of female identity within the design industry:
“This female domination in graphic design education appears to be reversed when it comes to the graphic design industry.”
The Famous Nike Design by Carolyn Davidson
Some of the world’s most recognisable logo designs have been designed by women. Female designers need to be reminded that they are certainly a strong influence in the design industry.
Carolyn Davidson designed the famous Nike “Swoosh” back in 1971 and at the time she was a graphic design student. At the time Carolyn was only looking to earn some extra cash and could never have imagined it’s success. Business Logo Designer, Repeat Logo, has graced the Nike logo in their list of top ten corporate logos ever! They stated that the “The Nike “swoosh” represents the movement of a runner as they jump off the ground.”
Once Carolyn Davidson graduated she continued her work in design as a freelance designer. Initially Carolyn was paid $35 for her work on the Nike logo! Since then she has been given shares in the brand that are now worth $1 million.
Carolyn’s work for Nike is just an example of how a simple piece worth $35. This shows how a female can take-over in a male dominated market like the sports design industry.
The Chanel Logo by Coco Chanel
Chanel is a brand that is adored by female fashion fans from Paris to New York. The timeless, black and white, Chanel CC logo was designed by Gabrielle “Coco” Chanel in 1925.
Coco Chanel wasn’t a graphic designer by trade. However, she did have impeccable eye for fashion design.It can definitely be said that Chanel changed the Industry with her simplistic logo design. Many believe that the Chanel CC logo was based on Coco and her co-founder Arthur Capel’s initials. There is debate surrounding this as some Chanel followers argue that it was inspired by Château Crémat . Coco Chanel grew up by a Château Crémat in Nice and it can be argued that the design was inspired by stained glass at the Château.
Female Designers: Ones to Watch
On the bright side there are now more female creative students than ever! In a 2013 Guardian survey it was reported that out of 12,930 students at the University of the Arts London, 9370 were female – that works out at a heavy 72.5%.
Furthermore, 61% of students that studied creative arts in UK Higher Education in the UK, were women, great news but where are all of these female designers going?
Anna Kuts
New York based designer, Anna, has been named one as one of Top 26 Women Designers Working Today. Anna is a graphic designer that specialises in logo design, visual identity, poster, packaging, exhibition and editorial design. She has worked as a freelancer since 2009 and graduated this year in Graphic Design.
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