Analysing Kim Kardashian 2013 cosmo cover

The initial factor in which draws the consumers attention is that of the protagonist, Kim Kardashian West. With cosmopolitans lead readership being that of 18-24 year old females (according to statstics from the compilations media kit), Kim Kardashian, a cultural icon, is a highly influential social light amongst this demographic. This being evident through her 104 million Instagram followers. The cover image itself promotes a direct mode of address, this is envisioned through the direct eye contact promoted between the protagonist and the consumer. This not only keeping the consumer engaged but also making the publication feel personal to them. The body language presented by Kim subtly advocates provocatively. With her hand being situated upon her hip, she strategically outlines her hourglass physic. Her other hand running through her hair, as if she is lost in seductive thought. The draped nature of her dress exposes her shoulders, emphasising her collar bones, as well as her cleavage. Although emphasising her curves, Kim promotes a petite body frame, the beauty ideal. No imperfections are notable within the image suggesting that photoshop has been used in order to promote perfected skin, alongside unrealistic expectations of the body. Consuming three quarters of the cover, it is evident that Kim's physique is the key factor within this editorial design. Presented in a male gaze format, she appears the ideal, imposing her unrealistic beauty upon others. 

When considering the type implications, it is evident that a clear hierarchy is present, with page divisions sublimely being made. The masthead appears within its iconic location, making reference to the magazine instant. A range of techniques have been devised in terms of the typographys format in order to promote distinctive opinions. The main cover line 'LOOK BETTER NAKED', appears within capital letters in order to showcase that this is an essential element of the magazine, drawing the consumers attention. The theoretical message behind this could subjectively suggest that the consumer doesn't already look good naked, again reinforcing gender ideals. The word 'NAKED' is specifically enlarged in order to promote hierarchy within the design. This giving the opinion that the consumer should alter their naked body. A smaller tag line is position beneath reads, 'What Kim Kardashian Eats to Look THIS Smokin''. The variation of upper and lowercase letters in this instance present hierarchy again, with an emphasis on 'THIS'. It may be suggested that this word has been specifically highlighted as it gives the illusion that all women, if they try hard enough can look like the protagonist. An unfair illusion as the original image has been densely photoshopped. Other key atributes to the covers design include the secondary cover lines. Again the subversion of type characteristics have been used in order to promote hierarchal anchorage. The title 'The SEX QUIZ You Must Take' is a key example of this. By highlighting the word 'SEX', this gains instant attention from the consumer. This is followed by the tagline 'Get What You've Always Wanted In Bed', this therefore suggesting that the female is not sexually satisfied. Again, it can be subjectively suggested that this is as a result of the objectification of women. The article itself also directly focuses upon heterosexual relationships, and therefore is bias. 

In terms of colour, pink and purple are significantly used in order to promote femininity. It has been lazily used in order to signify the publication as a women's outlet.