Price
In conjunction to the previous research, it is evident that the final piece may be sold for a similar price as large-scale women's magazines, such as heat, £1.50 being the mean. As a result of this, the consumer would not have to compromise on price. An essential element when considering a working-class demographic.
Production
In terms of production, the magazine will be devised using soft touch matt stock, removing connotations to traditional women's magazines.
Promotion
An array of promotional devices will take place predominantly on social media campaigns as these are likely to be the most effective. Promotion will occur through a range of deliverables including competitions, memes and videos, all outling as to why the content is relevant to the everyday consumer.
Place
In order to combat traditional women's magazines, the feminist publication will be placed in a wide range of locations including supermarkets, newsagents and shops directly targeted at a younger demographic, an example being Urban Outfitters.
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